This is often a very crucial question that arises in EVERY business. Ever wondered what is it that keeps BUSINESSES moving?
The answer is not “just” income BUT Generate More Revenue than your Costs!
Time and again we frequently hear “How much Revenue have we generated?”
This gives a sign of where the company is heading along with the expenditure it occurs which outcomes in Net Profit.
Construction Companies are one of the busiest sectors with major deadlines happening in every project and hence such companies don’t have the time to invest in a Marketing team.
It might be up to the Sales team to bring in projects. But their limitations are confined to only a few Clients and restricted search.
Here are 7 proven tips to help Construction Companies succeed and generate more Leads!
1. Vendor Registration!
To qualify yourself as a service specialist, you need to pre-qualify before receiving inquiries. Some companies require you to contact them directly via mail to send in your document or you can find the link directly on their website under Vendor registration.
Now pre-qualification document is evaluated on several factors. Having a strong social media presence will gain trust and showcase the expertise. Without a Website or a Google listing, how do you think you can enforce genuineness on your brand?
2. “Near Me” Searches:
Essentially you cannot enter the market without doing research. Now individually it is very difficult to estimate the numbers. You can check with a handful of clients and see what is lacking in their projects. In reality, most companies outsource many of their activities to sub-contractors and by targeting them you can easily generate more work.
For example, you can see that companies require RMC (Ready Mix Concrete), they will rather outsource it to concrete suppliers and the main thing that they require is the proximity to the site. A typical search on Google would be” Concrete suppliers near me”. By targeting such sub-contractors, you can get more leads.
3. E-mail Marketing:
This is the most effective way to reach out to your customers and generate CTA. Whatever you promote on social media will not be clearly effective unless you send it through emails. E-mails always give the upper hand for them to notice your brand.
So leverage this platform and send across at least a weekly newsletter of your latest projects, tips, client testimonials, and much more.
4. Ask for Referrals:
Well, you have impressed your Client and you can definitely ask them to refer you to other Clients. You never know what holds next. So don’t shy away from asking.
When creating a brand image, a lot of factors fall into place.
Your subscribers are of utmost value to the brand. Personalizing their name will help them to notice the brand more and effectively engage as well. By doing so, you stand out from the competition and receive a higher CTA (Click through Action).
Ever noticed how when you receive a mail addressed by your name, you immediately open the mail since it adds a personal touch?
5. Hire for Help
If you don’t have an in-house Digital Marketing team, you can always outsource it to agencies like ours who can help find the right customers and provide online insight to your business.
We can help in focusing your Marketing & Branding and a lot of burdens are taken off your shoulders.
6. Post-it:
The world is revolving around social media platforms.. Millions and millions of people are on different social media platforms from Instagram to Tik Tok to Facebook to LinkedIn to Twitter etc.
You must be using at least one of these social media apps, right?. So the same is the case with your prospective clients. So it’s time to get in front of them and have a strong social media presence
Social Media shouldn’t be ignored since acts as a magnet to attract your Clients.
7. Track your KPIs:
You can always track your marketing growth by KPIs. This is the best way to stay focused. These can include.
- Number of conversions
- Cost per channel
- Leads generated
- Weekly web traffic per platform
- Average time spent on conversion
Your company should always stand out as a brand and these tips will help you in strategizing your marketing.
Book a Call with us if you would like more expert help in Marketing your Business in Construction Sector.